Customer Lifetime Value Calculator

Customer Lifetime Value

Calculate the total revenue a customer generates over their relationship with you

Average Purchase Value ($)

Purchase Frequency (per year)

Customer Lifespan (years)

Profit Margin (%)

Customer Lifetime Value (CLV)

Over the customer relationship

Annual Revenue

Total Revenue

Net Profit

CLV = Avg Purchase × Frequency × Lifespan
Net CLV = CLV × Profit Margin %

Cumulative Customer Value Over Time

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